Role: Lead Product Designer (Ads)

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Project brief

Millions of business users need a straightforward and user-friendly way to create and monitor their advertising content on the Meta platform, which billions of users interact with daily. This project was part of the business platforms group at Meta, involving multiple teams working on different aspects of the Meta Business Suite across mobile and desktop. Collaboration and alignment with these teams was necessary for a successful product launch.

I was responsible for overseeing and designing the Ads experience. Including analysis, creation, and management of ads on the Meta platform. I worked on design, journey maps, working with cross functional partners, developing a strategy and running customer research sessions.